# American Marketing Association

**Type:** Institutions  
**Canonical URL:** https://scholariq.org/institutions/american-marketing-association/

## Facts

| Field | Value |
| --- | --- |
| Citations | 122,077 |
| City | Chicago |
| Country | US |
| Description | American Marketing Association is a research organisation in Chicago, US. OpenAlex records 1,453 works and 122,077 citations for it. 396 researchers list it as their most recent affiliation. |
| Homepage | https://www.ama.org/Pages/default.aspx |
| OpenAlex ID | https://openalex.org/I4210145006 |
| Region | Illinois |
| Researchers | 396 |
| ROR ID | https://ror.org/04ee9p839 |
| Type | other |
| Works | 1,453 |

## University top topics

Showing 8 of 22.

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Quality and Supply Management](https://scholariq.org/topics/quality-and-supply-management/)
- [Business Strategy and Innovation](https://scholariq.org/topics/business-strategy-and-innovation/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.