# Marketing Science Institute

**Type:** Institutions  
**Canonical URL:** https://scholariq.org/institutions/marketing-science-institute/

## Facts

| Field | Value |
| --- | --- |
| Citations | 33,781 |
| City | Cambridge |
| Country | US |
| Description | Marketing Science Institute is a research organisation in Cambridge, US. OpenAlex records 890 works and 33,781 citations for it. 95 researchers list it as their most recent affiliation. |
| Homepage | http://www.msi.org/ |
| OpenAlex ID | https://openalex.org/I1285944625 |
| Region | Massachusetts |
| Researchers | 95 |
| ROR ID | https://ror.org/02k52c211 |
| Type | nonprofit |
| Wikidata ID | https://www.wikidata.org/wiki/Q6770885 |
| Works | 890 |

## University top topics

Showing 8 of 21.

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Magnetic confinement fusion research](https://scholariq.org/topics/magnetic-confinement-fusion-research/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Platforms and Economics](https://scholariq.org/topics/digital-platforms-and-economics/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.