# European Journal of Marketing

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/european-journal-of-marketing/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0309-0566 |
| ISSNs | 0309-0566,1758-7123 |
| OpenAlex ID | https://openalex.org/S89389284 |
| Publisher | Emerald Publishing Limited |

## Journal papers

- [Satisfaction in performing arts: the role of value?](https://scholariq.org/papers/satisfaction-in-performing-arts-the-role-of-value/)
- [Encouraging healthier choices in supermarkets: a co-design approach](https://scholariq.org/papers/encouraging-healthier-choices-in-supermarkets-a-co-design-approach/)
- [Just walk out: the effect of AI-enabled checkouts](https://scholariq.org/papers/just-walk-out-the-effect-of-ai-enabled-checkouts/)
- [Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets](https://scholariq.org/papers/incumbent-defense-strategies-and-new-entrants-market-exit-the-moderating-role-of/)
- [Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry](https://scholariq.org/papers/incumbents-marketing-deterrence-strategies-and-potential-entrants-time-to-entry/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.