# Gwanggohak yeon-gu/Gwang'gohag yeon'gu

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/gwanggohak-yeon-gu-gwang-gohag-yeon-gu/

## Facts

| Field | Value |
| --- | --- |
| Citations | 1,487 |
| h-index | 10 |
| Open Access | false |
| ISSN-L | 1225-0554 |
| ISSNs | 1225-0554,2092-1969 |
| OpenAlex ID | https://openalex.org/S2765020127 |
| Publisher | Korean Advertising Society |
| Works | 1,428 |

## Journal papers

- [Human vs. Virtual Influencer: The Mediating Effects of Perceived Agency and Experience on the Relationship between Influencer Type and Product Type](https://scholariq.org/papers/human-vs-virtual-influencer-the-mediating-effects-of-perceived-agency-and/)

## Journal top topics

Showing 8 of 18.

- [Diverse Topics in Contemporary Research](https://scholariq.org/topics/diverse-topics-in-contemporary-research/)
- [Technology and Data Analysis](https://scholariq.org/topics/technology-and-data-analysis/)
- [Diverse Approaches in Healthcare and Education Studies](https://scholariq.org/topics/diverse-approaches-in-healthcare-and-education-studies/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Education and Learning Interventions](https://scholariq.org/topics/education-and-learning-interventions/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.