# International Journal of Advertising

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/international-journal-of-advertising/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0265-0487 |
| ISSNs | 0265-0487,1759-3948 |
| OpenAlex ID | https://openalex.org/S19358283 |
| Publisher | Taylor & Francis |

## Journal papers

- [More than meets the eye](https://scholariq.org/papers/more-than-meets-the-eye/)
- [How to Measure Persuasion Knowledge](https://scholariq.org/papers/how-to-measure-persuasion-knowledge/)
- [First attention then intention](https://scholariq.org/papers/first-attention-then-intention/)
- [AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion](https://scholariq.org/papers/ai-powered-recommendations-the-roles-of-perceived-similarity-and-psychological/)
- [The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention](https://scholariq.org/papers/the-mediating-role-of-attitude-towards-values-advocacy-ads-in-evaluating-issue/)
- [Green consumer segmentation: consumer motivations for purchasing pro-environmental products](https://scholariq.org/papers/green-consumer-segmentation-consumer-motivations-for-purchasing-pro/)
- [The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI](https://scholariq.org/papers/the-role-of-perceived-freewill-in-crises-of-human-ai-interaction-the-mediating/)
- [Dealing with intrusive ads: a study of which functionalities help consumers feel agency](https://scholariq.org/papers/dealing-with-intrusive-ads-a-study-of-which-functionalities-help-consumers-feel/)
- [The effects of sensory fit on consumer evaluations of co-branding](https://scholariq.org/papers/the-effects-of-sensory-fit-on-consumer-evaluations-of-co-branding/)
- [Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?](https://scholariq.org/papers/do-online-ad-breaks-clearly-tell-kids-that-advergames-are-advertisements-that/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.