# Journal of Advertising

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-advertising/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0091-3367 |
| ISSNs | 0091-3367,1557-7805 |
| OpenAlex ID | https://openalex.org/S103311983 |
| Publisher | Taylor & Francis |

## Journal papers

- [Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising](https://scholariq.org/papers/misleading-consumers-with-green-advertising-an-affect-reason-involvement-account/)
- [Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views](https://scholariq.org/papers/explaining-gendered-responses-to-help-self-and-help-others-charity-ad-appeals/)
- [Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising](https://scholariq.org/papers/exploring-the-construct-of-organization-as-source-consumers-understandings-of/)
- [Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game](https://scholariq.org/papers/examining-the-influence-of-telepresence-on-spectator-and-player-processing-of/)
- [Understanding Attitudes Toward and Behaviors in Response to Product Placement](https://scholariq.org/papers/understanding-attitudes-toward-and-behaviors-in-response-to-product-placement/)
- [Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising](https://scholariq.org/papers/comparison-of-the-paths-from-consumer-involvement-types-to-ad-responses-between/)
- [How French Advertising Professionals Develop Creative Strategy](https://scholariq.org/papers/how-french-advertising-professionals-develop-creative-strategy/)
- [Account Planners' Views on How Their Work Is and Should Be Evaluated](https://scholariq.org/papers/account-planners-views-on-how-their-work-is-and-should-be-evaluated/)
- [Product Placement in Social Games: Consumer Experiences in China](https://scholariq.org/papers/product-placement-in-social-games-consumer-experiences-in-china/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.