# Journal of Consumer Behaviour

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-consumer-behaviour/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 1472-0817 |
| ISSNs | 1472-0817,1479-1838 |
| OpenAlex ID | https://openalex.org/S41958068 |
| Publisher | Wiley |

## Journal papers

- [Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search](https://scholariq.org/papers/antecedents-of-consumer-relative-preference-for-interpersonal-information/)
- [Virtual brand experience in digital reality advertising: Conceptualization and measurement](https://scholariq.org/papers/virtual-brand-experience-in-digital-reality-advertising-conceptualization-and/)
- [Pandemic‐led brand switch: Consumer stickiness for private‐label brands](https://scholariq.org/papers/pandemic-led-brand-switch-consumer-stickiness-for-private-label-brands/)
- [Affinity to mnemonic features of social media: Antecedent and consequences](https://scholariq.org/papers/affinity-to-mnemonic-features-of-social-media-antecedent-and-consequences/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.