# Journal of Consumer Marketing

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-consumer-marketing/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0736-3761 |
| ISSNs | 0736-3761,2052-1200 |
| OpenAlex ID | https://openalex.org/S165789823 |
| Publisher | Emerald Publishing Limited |

## Journal papers

- [Negative outcomes of positive brand relationships](https://scholariq.org/papers/negative-outcomes-of-positive-brand-relationships/)
- [The internet of everything: implications of marketing analytics from a consumer policy perspective](https://scholariq.org/papers/the-internet-of-everything-implications-of-marketing-analytics-from-a-consumer/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.