# Journal of Interactive Advertising

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-interactive-advertising/

## Facts

| Field | Value |
| --- | --- |
| Citations | 30,233 |
| h-index | 86 |
| Homepage | https://www.tandfonline.com/toc/ujia20/current |
| Open Access | false |
| ISSN-L | 1525-2019 |
| ISSNs | 1525-2019 |
| OpenAlex ID | https://openalex.org/S2764995312 |
| Publisher | Taylor & Francis |
| Works | 413 |

## Journal papers

- [Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games](https://scholariq.org/papers/advertainment-or-adcreep-game-players-attitudes-toward-advertising-and-product/)
- [To App or Not to App: Engaging Consumers via Branded Mobile Apps](https://scholariq.org/papers/to-app-or-not-to-app-engaging-consumers-via-branded-mobile-apps/)
- [Cognitive Load and Social Media Advertising](https://scholariq.org/papers/cognitive-load-and-social-media-advertising/)
- [How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media](https://scholariq.org/papers/how-political-interest-and-gender-influence-persuasion-knowledge-political/)

## Journal top topics

Showing 8 of 23.

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Digital Games and Media](https://scholariq.org/topics/digital-games-and-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.