# Journal of Marketing Analytics

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-marketing-analytics/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 2050-3318 |
| ISSNs | 2050-3318,2050-3326 |
| OpenAlex ID | https://openalex.org/S4210182956 |
| Publisher | Palgrave Macmillan |

## Journal papers

- [Marketing research using single-item indicators in structural equation models](https://scholariq.org/papers/marketing-research-using-single-item-indicators-in-structural-equation-models/)
- [The state of marketing analytics in research and practice](https://scholariq.org/papers/the-state-of-marketing-analytics-in-research-and-practice/)
- [Hybrid intelligence: human–AI collaboration in marketing analytics](https://scholariq.org/papers/hybrid-intelligence-human-ai-collaboration-in-marketing-analytics/)
- [Cryptocurrency price and volatility predictions with machine learning](https://scholariq.org/papers/cryptocurrency-price-and-volatility-predictions-with-machine-learning/)
- [What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI)](https://scholariq.org/papers/what-postpones-degree-completion-discovering-key-predictors-of-undergraduate/)
- [Correction to: Cryptocurrency price and volatility predictions with machine learning](https://scholariq.org/papers/correction-to-cryptocurrency-price-and-volatility-predictions-with-machine/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.