# Journal of Marketing Communications

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-marketing-communications/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 1352-7266 |
| ISSNs | 1352-7266,1466-4445 |
| OpenAlex ID | https://openalex.org/S158451771 |
| Publisher | Taylor & Francis |

## Journal papers

- [Impact of message design on banner advertising involvement and effectiveness: An empirical investigation](https://scholariq.org/papers/impact-of-message-design-on-banner-advertising-involvement-and-effectiveness-an/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.