# Journal of Marketing Research

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-marketing-research/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0022-2437 |
| ISSNs | 0022-2437,1547-7193 |
| OpenAlex ID | https://openalex.org/S119950638 |
| Publisher | SAGE Publishing |

## Journal papers

- [The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models](https://scholariq.org/papers/the-role-of-the-scale-parameter-in-the-estimation-and-comparison-of-multinomial/)
- [Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation](https://scholariq.org/papers/ethically-deployed-defaults-transparency-and-consumer-protection-through/)
- [A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors](https://scholariq.org/papers/a-bite-to-whet-the-reward-appetite-the-influence-of-sampling-on-reward-seeking/)
- [Valenced Comparisons](https://scholariq.org/papers/valenced-comparisons/)
- [The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation](https://scholariq.org/papers/the-influence-of-consumers-lay-theories-on-approach-avoidance-motivation/)
- [Demand for “Healthy” Products: False Claims and FTC Regulation](https://scholariq.org/papers/demand-for-healthy-products-false-claims-and-ftc-regulation/)
- [Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment](https://scholariq.org/papers/unveiling-stars-how-graphical-displays-of-online-consumer-ratings-affect/)
- [Inaction Traps in Consumer Response to Product Malfunctions](https://scholariq.org/papers/inaction-traps-in-consumer-response-to-product-malfunctions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.