# Journal of Marketing

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-marketing/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0022-2429 |
| ISSNs | 0022-2429,1547-7185 |
| OpenAlex ID | https://openalex.org/S142990027 |
| Publisher | SAGE Publishing |

## Journal papers

- [Brands as Signals: A Cross-Country Validation Study](https://scholariq.org/papers/brands-as-signals-a-cross-country-validation-study/)
- [Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy](https://scholariq.org/papers/motivating-salespeople-to-sell-new-products-the-relative-influence-of-attitudes/)
- [Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives](https://scholariq.org/papers/consumer-adoption-of-new-products-independent-versus-interdependent-self/)
- [Is Nestlé a Lady? The Feminine Brand Name Advantage](https://scholariq.org/papers/is-nestle-a-lady-the-feminine-brand-name-advantage/)
- [Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift](https://scholariq.org/papers/gift-or-donation-increase-the-effectiveness-of-charitable-solicitation-through/)
- [Why Is It Wrong to Sell Your Body? Understanding Liberals’ Versus Conservatives’ Moral Objections to Bodily Markets](https://scholariq.org/papers/why-is-it-wrong-to-sell-your-body-understanding-liberals-versus-conservatives/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.