# Journal of Product & Brand Management

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-product-and-brand-management/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 1061-0421 |
| ISSNs | 1061-0421,2054-1643 |
| OpenAlex ID | https://openalex.org/S58171247 |
| Publisher | Emerald Publishing Limited |

## Journal papers

- [Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification](https://scholariq.org/papers/consumer-response-to-negative-celebrity-publicity-the-effects-of-moral-reasoning/)
- [Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic](https://scholariq.org/papers/brand-equity-and-stock-performance-in-time-of-crisis-evidence-from-the-covid-19/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.