# Journal of the Academy of Marketing Science

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/journal-of-the-academy-of-marketing-science/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 0092-0703 |
| ISSNs | 0092-0703,1552-7824 |
| OpenAlex ID | https://openalex.org/S92522684 |
| Publisher | Springer Science+Business Media |

## Journal papers

- [The effectiveness of celebrity endorsements: a meta-analysis](https://scholariq.org/papers/the-effectiveness-of-celebrity-endorsements-a-meta-analysis/)
- [Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective](https://scholariq.org/papers/consumer-online-privacy-concerns-and-responses-a-power-responsibility/)
- [The Impact of Social Influence and Role Expectations on Shopping Center Patronage Intentions](https://scholariq.org/papers/the-impact-of-social-influence-and-role-expectations-on-shopping-center/)
- [Pandemics and marketing: insights, impacts, and research opportunities](https://scholariq.org/papers/pandemics-and-marketing-insights-impacts-and-research-opportunities/)
- [Building a multi-category brand: when should distant brand extensions be introduced?](https://scholariq.org/papers/building-a-multi-category-brand-when-should-distant-brand-extensions-be/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.