# Psychology and Marketing

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/psychology-and-marketing/

## Facts

| Field | Value |
| --- | --- |
| APC (USD) | 3,450 |
| Citations | 208,842 |
| h-index | 206 |
| Homepage | https://onlinelibrary.wiley.com/journal/15206793 |
| Open Access | false |
| ISSN-L | 0742-6046 |
| ISSNs | 0742-6046,1520-6793 |
| OpenAlex ID | https://openalex.org/S102896891 |
| Publisher | Wiley |
| Works | 3,690 |

## Journal papers

- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)
- [Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms](https://scholariq.org/papers/digitalization-capabilities-as-enablers-of-value-co-creation-in-servitizing/)
- [AI in marketing, consumer research and psychology: A systematic literature review and research agenda](https://scholariq.org/papers/ai-in-marketing-consumer-research-and-psychology-a-systematic-literature-review/)
- [Effects of brand personality on brand trust and brand affect](https://scholariq.org/papers/effects-of-brand-personality-on-brand-trust-and-brand-affect/)
- [Consumer reactions to crowded retail settings: Cross‐cultural differences between North America and the Middle East](https://scholariq.org/papers/consumer-reactions-to-crowded-retail-settings-cross-cultural-differences-between/)
- [A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention](https://scholariq.org/papers/a-dual-process-model-of-how-incorporating-audio-visual-sensory-cues-in-video/)
- [Autonomy and control: How political ideology shapes the use of artificial intelligence](https://scholariq.org/papers/autonomy-and-control-how-political-ideology-shapes-the-use-of-artificial/)
- [All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions](https://scholariq.org/papers/all-at-once-or-one-at-a-time-the-effect-of-simultaneous-versus-sequential/)
- [Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism](https://scholariq.org/papers/beyond-the-post-how-profile-picture-changes-shape-consumer-perceptions-of-brand/)
- [Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?](https://scholariq.org/papers/customers-political-ideology-and-self-service-technologies-do-political-leanings/)

## Journal top topics

Showing 8 of 25.

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.