# The Journal of Marketing Theory and Practice

**Type:** Journals  
**Canonical URL:** https://scholariq.org/journals/the-journal-of-marketing-theory-and-practice/

## Facts

| Field | Value |
| --- | --- |
| Open Access | false |
| ISSN-L | 1069-6679 |
| ISSNs | 1069-6679,1944-7175 |
| OpenAlex ID | https://openalex.org/S42468459 |
| Publisher | Taylor & Francis |

## Journal papers

- [The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis](https://scholariq.org/papers/the-effects-of-customer-engagement-perceived-brand-equity-and-cultural/)
- [Price reactions to a rival’s market exit: evidence from the U.S. airline industry](https://scholariq.org/papers/price-reactions-to-a-rival-s-market-exit-evidence-from-the-u-s-airline-industry/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.