# A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/a-dual-process-model-of-how-incorporating-audio-visual-sensory-cues-in-video/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Lucy Simmonds,Svetlana Bogomolova,Rachel Kennedy,Magda Nenycz‐Thiel,Steven Bellman |
| Citations | 76 |
| DOI | 10.1002/mar.21357 |
| Fields | Business, Management and Accounting,Neuroscience,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3020625978 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Svetlana Bogomolova](https://scholariq.org/researchers/svetlana-bogomolova/)

## Paper journal

- [Psychology and Marketing](https://scholariq.org/journals/psychology-and-marketing/)

## Paper primary topic

- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)

## Paper topics

- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Olfactory and Sensory Function Studies](https://scholariq.org/topics/olfactory-and-sensory-function-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.