# Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/adolescent-brand-consciousness-and-product-placements-awareness-liking-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Michelle R. Nelson,Laurie Ellis McLeod |
| Citations | 193 |
| DOI | 10.1111/j.1470-6431.2005.00429.x |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/j.1470-6431.2005.00429.x |
| OpenAlex ID | https://openalex.org/W1975555808 |
| Type | article |
| Year | 2005 |

## Paper authors

- [Michelle R. Nelson](https://scholariq.org/researchers/michelle-r-nelson/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.