# Advance selling with double marketing efforts in a newsvendor framework

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/advance-selling-with-double-marketing-efforts-in-a-newsvendor-framework/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yongsheng Cheng,Hongyan Li,Anders Thorstenson |
| Citations | 37 |
| DOI | 10.1016/j.cie.2018.03.006 |
| Fields | Business, Management and Accounting,Decision Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://pure.au.dk/portal/en/publications/d1a00002-e8ca-471c-9d15-654790a307bc |
| OpenAlex ID | https://openalex.org/W2792798219 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Hongyan Li](https://scholariq.org/researchers/hongyan-li/)

## Paper journal

- [Computers & Industrial Engineering](https://scholariq.org/journals/computers-and-industrial-engineering/)

## Paper primary topic

- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)

## Paper topics

- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Supply Chain and Inventory Management](https://scholariq.org/topics/supply-chain-and-inventory-management/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.