# Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/advertainment-or-adcreep-game-players-attitudes-toward-advertising-and-product/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Michelle R. Nelson,Heejo Keum,Ronald A. Yaros |
| Citations | 275 |
| DOI | 10.1080/15252019.2004.10722090 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2028462504 |
| Type | article |
| Year | 2004 |

## Paper authors

- [Michelle R. Nelson](https://scholariq.org/researchers/michelle-r-nelson/)

## Paper journal

- [Journal of Interactive Advertising](https://scholariq.org/journals/journal-of-interactive-advertising/)

## Paper primary topic

- [Digital Games and Media](https://scholariq.org/topics/digital-games-and-media/)

## Paper topics

- [Digital Games and Media](https://scholariq.org/topics/digital-games-and-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.