# Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/advertising-for-brands-and-society-the-role-of-perceived-authenticity-in/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Hayoung Sally Lim,Won-Ki Moon,Erica Ciszek |
| Citations | 35 |
| DOI | 10.1080/00918369.2023.2245522 |
| Fields | Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4385684274 |
| PMID | 37555702 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Won-Ki Moon](https://scholariq.org/researchers/won-ki-moon/)

## Paper primary topic

- [Gender, Feminism, and Media](https://scholariq.org/topics/gender-feminism-and-media/)

## Paper topics

- [Gender, Feminism, and Media](https://scholariq.org/topics/gender-feminism-and-media/)
- [Media Studies and Communication](https://scholariq.org/topics/media-studies-and-communication/)
- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.