# AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/ai-based-innovation-in-b2b-marketing-an-interdisciplinary-framework/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maria Petrescu,Anjala S. Krishen,Sheen Kachen,John T. Gironda |
| Citations | 64 |
| DOI | 10.1016/j.indmarman.2022.03.001 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://commons.erau.edu/publication/1838 |
| OpenAlex ID | https://openalex.org/W4220891158 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Maria Petrescu](https://scholariq.org/researchers/maria-petrescu/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.