# AI in marketing, consumer research and psychology: A systematic literature review and research agenda

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/ai-in-marketing-consumer-research-and-psychology-a-systematic-literature-review/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Marcello M. Mariani,Rodrigo Perez‐Vega,Jochen Wirtz |
| Citations | 565 |
| DOI | 10.1002/mar.21619 |
| Fields | Computer Science,Psychology,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21619 |
| OpenAlex ID | https://openalex.org/W4200045082 |
| Type | review |
| Year | 2021 |

## Paper authors

- [Jochen Wirtz](https://scholariq.org/researchers/jochen-wirtz/)

## Paper journal

- [Psychology and Marketing](https://scholariq.org/journals/psychology-and-marketing/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Evolutionary Psychology and Human Behavior](https://scholariq.org/topics/evolutionary-psychology-and-human-behavior/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.