# All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/all-at-once-or-one-at-a-time-the-effect-of-simultaneous-versus-sequential/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Devon DelVecchio,Jessie J. Wang,Neil Brigden |
| Citations | 8 |
| DOI | 10.1002/mar.21336 |
| Fields | Business, Management and Accounting,Decision Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3005484588 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Neil Brigden](https://scholariq.org/researchers/neil-brigden/)

## Paper journal

- [Psychology and Marketing](https://scholariq.org/journals/psychology-and-marketing/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.