# Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/antecedents-of-consumer-relative-preference-for-interpersonal-information/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Mehdi Mourali,Michel Laroche,Frank Pons |
| Citations | 145 |
| DOI | 10.1002/cb.16 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1993708928 |
| Type | article |
| Year | 2005 |

## Paper authors

- [Mehdi Mourali](https://scholariq.org/researchers/mehdi-mourali/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.