# Anthropomorphism and augmented reality in the retail environment

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/anthropomorphism-and-augmented-reality-in-the-retail-environment/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Patrick van Esch,Denni Arli,Mahnaz Haji Gheshlaghi,Vicki Andonopoulos,Tania von der Heidt,Gavin Northey |
| Citations | 190 |
| DOI | 10.1016/j.jretconser.2019.03.002 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://figshare.com/articles/journal_contribution/Anthropomorphism_and_augmented_reality_in_the_retail_environment/23006963 |
| OpenAlex ID | https://openalex.org/W2923904822 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Patrick van Esch](https://scholariq.org/researchers/patrick-van-esch/)
- [Gavin Northey](https://scholariq.org/researchers/gavin-northey/)

## Paper primary topic

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.