# Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/are-more-followers-always-better-the-non-linear-relationship-between-the-number/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Suyoung Moon,Shijin Yoo |
| Citations | 3 |
| DOI | 10.53728/2765-6500.1589 |
| Fields | Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1589&context=journal |
| OpenAlex ID | https://openalex.org/W4289939363 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Suyoung Moon](https://scholariq.org/researchers/suyoung-moon/)

## Paper journal

- [ASIA MARKETING JOURNAL](https://scholariq.org/journals/asia-marketing-journal/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Diverse Topics in Contemporary Research](https://scholariq.org/topics/diverse-topics-in-contemporary-research/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.