# Artificial intelligence in marketing: A bibliographic perspective

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/artificial-intelligence-in-marketing-a-bibliographic-perspective/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Cai Feng,Andrew Park,Leyland Pitt,Jan Kietzmann,Gavin Northey |
| Citations | 80 |
| DOI | 10.1016/j.ausmj.2020.07.006 |
| Fields | Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3065270789 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Gavin Northey](https://scholariq.org/researchers/gavin-northey/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Sentiment Analysis and Opinion Mining](https://scholariq.org/topics/sentiment-analysis-and-opinion-mining/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.