# Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/artificial-intelligence-in-marketing-topic-modeling-scientometric-analysis-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Mekhail Mustak,Joni Salminen,Loïc Plé,Jochen Wirtz |
| Citations | 525 |
| DOI | 10.1016/j.jbusres.2020.10.044 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3096690806 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Jochen Wirtz](https://scholariq.org/researchers/jochen-wirtz/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.