# Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/beyond-the-post-how-profile-picture-changes-shape-consumer-perceptions-of-brand/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Smaraki Mohanty,Shirley Chen |
| Citations | 4 |
| DOI | 10.1002/mar.70000 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.70000 |
| OpenAlex ID | https://openalex.org/W4411317599 |
| Type | article |
| Year | 2025 |

## Paper authors

- [Smaraki Mohanty](https://scholariq.org/researchers/smaraki-mohanty/)

## Paper journal

- [Psychology and Marketing](https://scholariq.org/journals/psychology-and-marketing/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.