# Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/brand-equity-and-stock-performance-in-time-of-crisis-evidence-from-the-covid-19/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maryam Farhang,Omid Kamran‐Disfani,Arash H. Zadeh |
| Citations | 9 |
| DOI | 10.1108/jpbm-01-2022-3830 |
| Fields | Business, Management and Accounting,Economics, Econometrics and Finance |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4307888979 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Omid Kamran‐Disfani](https://scholariq.org/researchers/omid-kamran-disfani/)

## Paper primary topic

- [COVID-19 Pandemic Impacts](https://scholariq.org/topics/covid-19-pandemic-impacts/)

## Paper topics

- [COVID-19 Pandemic Impacts](https://scholariq.org/topics/covid-19-pandemic-impacts/)
- [Financial Markets and Investment Strategies](https://scholariq.org/topics/financial-markets-and-investment-strategies/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.