# Brand Equity as a Signaling Phenomenon

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/brand-equity-as-a-signaling-phenomenon/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Tülin Erdem,Joffre Swait́ |
| Citations | 1,926 |
| DOI | 10.1207/s15327663jcp0702_02 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1968242447 |
| Type | article |
| Year | 1998 |

## Paper authors

- [Joffre Swait́](https://scholariq.org/researchers/joffre-swait/)

## Paper journal

- [Journal of Consumer Psychology](https://scholariq.org/journals/journal-of-consumer-psychology/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.