# Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/brand-followers-retweeting-behavior-on-twitter-how-brand-relationships-influence/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Eunice Kim,Yongjun Sung,Hamsu Kang |
| Citations | 281 |
| DOI | 10.1016/j.chb.2014.04.020 |
| Fields | Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2010191348 |
| Type | article |
| Year | 2014 |

## Paper authors

- [Yongjun Sung](https://scholariq.org/researchers/yongjun-sung/)

## Paper journal

- [Computers in Human Behavior](https://scholariq.org/journals/computers-in-human-behavior/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.