# Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/brand-personality-structures-in-the-united-states-and-korea-common-and-culture/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yongjun Sung,Spencer F. Tinkham |
| Citations | 380 |
| DOI | 10.1207/s15327663jcp1504_8 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1974099431 |
| Type | article |
| Year | 2005 |

## Paper authors

- [Yongjun Sung](https://scholariq.org/researchers/yongjun-sung/)

## Paper journal

- [Journal of Consumer Psychology](https://scholariq.org/journals/journal-of-consumer-psychology/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Media, Gender, and Advertising](https://scholariq.org/topics/media-gender-and-advertising/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.