# Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/brand-value-co-creation-in-social-commerce-the-role-of-interactivity-social/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Mina Tajvidi,Yichuan Wang,Nick Hajli,Peter E.D. Love |
| Citations | 304 |
| DOI | 10.1016/j.chb.2017.11.006 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://www.sciencedirect.com/science/article/pii/S0747563217306271 |
| OpenAlex ID | https://openalex.org/W2767772339 |
| Type | article |
| Year | 2017 |

## Paper authors

- [Peter E.D. Love](https://scholariq.org/researchers/peter-e-d-love/)

## Paper journal

- [Computers in Human Behavior](https://scholariq.org/journals/computers-in-human-behavior/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.