# Brands as Signals: A Cross-Country Validation Study

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/brands-as-signals-a-cross-country-validation-study/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Tülin Erdem,Joffre Swait́,Ana Valenzuela |
| Citations | 618 |
| DOI | 10.1509/jmkg.2006.70.1.34 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2140231937 |
| Type | article |
| Year | 2005 |

## Paper authors

- [Joffre Swait́](https://scholariq.org/researchers/joffre-swait/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.