# Cambios en los modelos persuasivos: la nueva publicidad en tiempo real a través de estrategias narrativas transmedia. Estudio de caso de la campaña publicitaria de Tous, Tender Stories

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/cambios-en-los-modelos-persuasivos-la-nueva-publicidad-en-tiempo-real-a-traves/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ma Isabel Rodríguez Fidalgo,Adriana Paíno Ambrosio,Yanira Ruiz Paz,Lucía Jiménez Iglesias |
| Citations | 10 |
| DOI | 10.6035/2174-0992.2017.14.3 |
| Fields | Social Sciences |
| Open Access | true |
| OA Status | diamond |
| OA URL | http://www.e-revistes.uji.es/index.php/adcomunica/article/download/4946/5146 |
| OpenAlex ID | https://openalex.org/W2740173195 |
| Type | article |
| Year | 2017 |

## Paper authors

- [Ma Isabel Rodríguez Fidalgo](https://scholariq.org/researchers/ma-isabel-rodriguez-fidalgo/)
- [Adriana Paíno Ambrosio](https://scholariq.org/researchers/adriana-paino-ambrosio/)

## Paper journal

- [adComunica revista científica de estrategias tendencias e innovación en comunicación](https://scholariq.org/journals/adcomunica-revista-cientifica-de-estrategias-tendencias-e-innovacion-en/)

## Paper primary topic

- [Communication and COVID-19 Impact](https://scholariq.org/topics/communication-and-covid-19-impact/)

## Paper topics

- [Communication and COVID-19 Impact](https://scholariq.org/topics/communication-and-covid-19-impact/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.