# Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/charities-can-increase-the-effectiveness-of-donation-appeals-by-using-a-morally/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Shreyans Goenka,Stijn M. J. van Osselaer |
| Citations | 122 |
| DOI | 10.1093/jcr/ucz012 |
| Fields | Neuroscience,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2943050355 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Shreyans Goenka](https://scholariq.org/researchers/shreyans-goenka/)

## Paper primary topic

- [Psychology of Moral and Emotional Judgment](https://scholariq.org/topics/psychology-of-moral-and-emotional-judgment/)

## Paper topics

- [Psychology of Moral and Emotional Judgment](https://scholariq.org/topics/psychology-of-moral-and-emotional-judgment/)
- [Emotions and Moral Behavior](https://scholariq.org/topics/emotions-and-moral-behavior/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.