# Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/comparison-of-the-paths-from-consumer-involvement-types-to-ad-responses-between/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Sora Kim,Eric Haley,Gi-Yong Koo |
| Citations | 122 |
| DOI | 10.2753/joa0091-3367380305 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2011484751 |
| Type | article |
| Year | 2009 |

## Paper authors

- [Eric Haley](https://scholariq.org/researchers/eric-haley/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.