# Compromise and Attraction Effects under Prevention and Promotion Motivations

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/compromise-and-attraction-effects-under-prevention-and-promotion-motivations/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Mehdi Mourali,Ulf Böckenholt,Michel Laroche |
| Citations | 153 |
| DOI | 10.1086/519151 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://academic.oup.com/jcr/article-pdf/34/2/234/17929469/34-2-234.pdf |
| OpenAlex ID | https://openalex.org/W2110849163 |
| Type | article |
| Year | 2007 |

## Paper authors

- [Mehdi Mourali](https://scholariq.org/researchers/mehdi-mourali/)

## Paper primary topic

- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

## Paper topics

- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.