# Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/confronting-the-fear-of-privacy-infringement-how-consumers-cope-with-online/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Un Chae Chung,Chang-Dae Ham |
| Citations | 0 |
| DOI | 10.1080/10641734.2026.2670641 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W7162628126 |
| Type | article |
| Year | 2026 |

## Paper authors

- [Un Chae Chung](https://scholariq.org/researchers/un-chae-chung/)

## Paper journal

- [Journal of Current Issues & Research in Advertising](https://scholariq.org/journals/journal-of-current-issues-and-research-in-advertising/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Privacy, Security, and Data Protection](https://scholariq.org/topics/privacy-security-and-data-protection/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.