# Congruency of scent and music as a driver of in-store evaluations and behavior

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/congruency-of-scent-and-music-as-a-driver-of-in-store-evaluations-and-behavior/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Anna S. Mattila,Jochen Wirtz |
| Citations | 1,130 |
| DOI | 10.1016/s0022-4359(01)00042-2 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2055951938 |
| Type | article |
| Year | 2001 |

## Paper authors

- [Jochen Wirtz](https://scholariq.org/researchers/jochen-wirtz/)

## Paper primary topic

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Paper topics

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)
- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.