# Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/consumer-adoption-of-new-products-independent-versus-interdependent-self/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Zhenfeng Ma,Zhiyong Yang,Mehdi Mourali |
| Citations | 167 |
| DOI | 10.1509/jm.12.0051 |
| Fields | Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2107239011 |
| Type | article |
| Year | 2013 |

## Paper authors

- [Mehdi Mourali](https://scholariq.org/researchers/mehdi-mourali/)

## Paper primary topic

- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)

## Paper topics

- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.