# Consumer Orientation Toward Sporting Events

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/consumer-orientation-toward-sporting-events/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Frank Pons,Mehdi Mourali,Simon Nyeck |
| Citations | 116 |
| DOI | 10.1177/1094670505283931 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2132230278 |
| Type | article |
| Year | 2006 |

## Paper authors

- [Mehdi Mourali](https://scholariq.org/researchers/mehdi-mourali/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Sport and Mega-Event Impacts](https://scholariq.org/topics/sport-and-mega-event-impacts/)
- [Sports, Gender, and Society](https://scholariq.org/topics/sports-gender-and-society/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.