# Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/consumer-response-to-negative-celebrity-publicity-the-effects-of-moral-reasoning/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Sai Wang,Ki Joon Kim |
| Citations | 59 |
| DOI | 10.1108/jpbm-10-2018-2064 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2963963928 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Sai Wang](https://scholariq.org/researchers/sai-wang/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.