# Consumers' implicit theories about personality influence their brand personality judgments

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/consumers-implicit-theories-about-personality-influence-their-brand-personality/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Pragya Mathur,Shailendra Pratap Jain,Durairaj Maheswaran |
| Citations | 96 |
| DOI | 10.1016/j.jcps.2012.01.005 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2055322215 |
| Type | article |
| Year | 2012 |

## Paper authors

- [Shailendra Pratap Jain](https://scholariq.org/researchers/shailendra-pratap-jain/)

## Paper journal

- [Journal of Consumer Psychology](https://scholariq.org/journals/journal-of-consumer-psychology/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Personality Traits and Psychology](https://scholariq.org/topics/personality-traits-and-psychology/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.