# Couponing Strategies in Competition Between a National Brand and a Private Label Product

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/couponing-strategies-in-competition-between-a-national-brand-and-a-private-label/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Christoph Bauner,Edward C. Jaenicke,Emily Wang,Ping-Chao Wu |
| Citations | 61 |
| DOI | 10.1016/j.jretai.2018.11.002 |
| Fields | Business, Management and Accounting,Economics, Econometrics and Finance |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2917472142 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Emily Wang](https://scholariq.org/researchers/emily-wang/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Digital Platforms and Economics](https://scholariq.org/topics/digital-platforms-and-economics/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.