# Customer engagement through omnichannel retailing: The effects of channel integration quality

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/customer-engagement-through-omnichannel-retailing-the-effects-of-channel/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Zach W.Y. Lee,Tommy K. H. Chan,Alain Yee‐Loong Chong,Dimple R. Thadani |
| Citations | 322 |
| DOI | 10.1016/j.indmarman.2018.12.004 |
| Fields | Business, Management and Accounting |
| Open Access | true |
| OA Status | green |
| OA URL | http://dro.dur.ac.uk/27009/ |
| OpenAlex ID | https://openalex.org/W2905730507 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Dimple R. Thadani](https://scholariq.org/researchers/dimple-r-thadani/)

## Paper primary topic

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Paper topics

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.