# Demand for “Healthy” Products: False Claims and FTC Regulation

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/demand-for-healthy-products-false-claims-and-ftc-regulation/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Anita Rao,Emily Wang |
| Citations | 77 |
| DOI | 10.1509/jmr.15.0398 |
| Fields | Business, Management and Accounting,Pharmacology, Toxicology and Pharmaceutics |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3124026621 |
| Type | article |
| Year | 2017 |

## Paper authors

- [Emily Wang](https://scholariq.org/researchers/emily-wang/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Pharmaceutical industry and healthcare](https://scholariq.org/topics/pharmaceutical-industry-and-healthcare/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.